About Us

Apothepurity® is an eco-conscious body care company on a mission to inspire you to live pure® for a healthier you and planet too. 

Apothepurity is a philanthropic eco-conscious pure apothecary + body care company located just outside of Asheville, NC. All products are formulated and created by a certified aromatherapist.
Apothepurity wholeheartedly believes that organic plants and herbs have the ability to heal and effectively nourish our skin even better than their conventional counterparts. We believe in the power of nature.
Our goal is to help people thrive by providing them with the purest plant based products. Our offerings are handcrafted in small batches with the finest organic and wild harvested ingredients available, many of which are grown by our own hands right here on our 3 acre organic homestead nestled in a magical forest.

 We are committed to:

  • Organics

  • Sustainability

  • Holistic Wellness

  • Honesty + Transparency

  • Animal Welfare - Leaping Bunny Approved

  • Supporting our local businesses + farms, + artisans

  • Zero Waste 

  • Reducing our impact by reusing + recycling

  • Essential Oil Safety

  • Providing tried + true effective products made with love

  • Giving back by donating to organizations that are doing their part to better our local communities + environment

Meet The Maker
 Hear Our Story

The seed for Apothepurity was planted in 2011 when Alicia, the maker behind the brand, moved to the island of Oahu. Along her incredible journey that year, she learned about the importance of organics, sustainability, recycling, and much more that can not be explained. When she returned to the mainland, she realized there was a need for truly organic products without the green washing. After much research, she began formulating products for herself, family, and friends. The training she received in her early twenties in the field of esthetics and later in aromatherapy both played an integral role in the creation of her organic product line. The word quickly began to spread. Soon, friends of friends were asking to purchase her products. Her lifetime love for luxury skin care and training coupled with her new found interest in a natural lifestyle and dream to spread the word resulted in the creation of what is now known as Apothepurity.

Apothepurity's creator Alicia is a NAHA certified level two aromatherapist, wife, mother to two boys, writer, natural living blogger, and organic living advocate.  She lives and creates with her family on a three acre organic homestead nestled in the Blue Ridge Mountains.